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Discussion Starter · #1 · (Edited)
Watch Reviewed: Butler Watch Professional Series J80


Company Information:

Contact: [email protected]

About from Company Website:


Butler Watch Company manufactures beautifully crafted watches from premium quality components. We combine fine Swiss watchmaking technique with global experience in aviation to produce elegantly styled and reliable products.

All of our timepieces are Swiss Made. -- “Precision, Reliability, Quality”

Design Philosophy

Butler watches incorporate classic aesthetics with modern functions and components to create timepieces that a professional can count on. Designed for function in the cockpit, our watch dials and hands incorporate clean display, focusing on legibility during all hours of the day and night. We use durable, quality materials to create timepieces that will last.

Employing the essential formula of “form following function” produces styling elements that enhance the core function of displaying time. By staying true to this styling philosophy, our watches will remain pure and our product lines will be limited.

Our Vision

Butler Watch Company provides quality products for people concerned about value. We endeavor to create elegant watches with function and utility for daily use. Our design process is guided by a commitment to the lifestyle of the wearer. Since inception, our intention is to offer affordable luxury watches to the consumer.

Watchmaking and Aviation share similar principles of existence. Both require attention to detail and precision engineering. Butler Watch Company recognizes and celebrates the effort of specialized professionals who are dedicated to their respective craft.

Butler Watch

Butler Watch Company's beginning is traced back to 2006, when a professional pilot, also a designer, found inspiration to design watches while away from home and working his flight schedule. Like countless other pilots, he is drawn to the beautiful wristwatches of the world as both a fan of mechanical things, and an aficionado of artistic form. Intrigue and captivation exist in the miniature machines that are worn on the wrist.
Armed with purpose and a desire to create something meaningful, Butler Watch Company took shape in 2010. Partnering with Swiss Watchmakers, Butler Watch Company enjoys the high standard of excellence known throughout the world as the Swiss watchmaking tradition.


The Butler Watch Company logo is derived by combining the elements that brought our brand to life. The timepiece sweep hand symbol embodies precision timekeeping. The aircraft shape symbolizes aviation and our history rooted in professional flying. The oval is emblematic of the globe, which inspires our reach in both watchmaking and aviation. Also, the founder's initials are depicted within our logo.

Giving Back

Butler Watch Company understands the importance of community involvement, including fostering the development of today's youth. We are proud to contribute a portion of proceeds to aviation and engineering youth development programs, as well as local youth organizations.

Thank you


Butler Watch Company - Professional Series J80 DLC

Stock Photo:

Description from Company Website:

The Professional Series J80 Chronograph features a 30 minute timer sub-dial and center stop-second hand.

The Pro J80 model is named after the venerable Jet Route 80 that spans the United States from California to Maine. We chose the J80 name as a tribute to all pilots who have flown using the reliable old method of VOR to VOR navigation on Jet Routes. Pilots use J80 and other jet routes during the day and also late at night when the “Freight dogs” and “red-eyes” dominate the sky.

This watch is dedicated to the Professional. Use the chronograph function to keep Air Traffic Controllers honest, time a Procedure Turn, or check on a chicken dinner in the galley...

Watch Specifications:

· Case Material: 316L Stainless Steel, DLC Coated
· Case Diameter: 40.0 mm
· Case Length: 49.0 mm
· Case Thickness: 12.0 mm
· Crystal Material: Domed sapphire with anti-reflective coating
· Dial Color: Black
· Caseback: 316L stainless steel, screw-in
· Movement: Swiss Made Ronda Caliber 5021.D Quartz Movement
· Lug Width: 20.0 mm
· Strap Material: Leather
· Water resistance: 10 ATM / 100 Meters / 330 Feet

· Swiss Made

Price: $489


Butler Watch Company - Professional Series J80 DLC

Butler Watch Company is a US based watch company which specializes in aviation inspired watches. They were established in 2010 and their watches are Swiss Made, with quality components and are purpose built. Their collection now includes four models in their “Professional Series”, in two different finishes, with GMT and Chronograph complications. The Butler Professional Series Collection offers a traditional analog display using reliable and accurate quartz movement technology. Within that collection is the brand’s J80 model, which comes in two different finishes (brushed SS and SS with DLC coating). For this review, I will be looking at their Black DLC model.


The J80’s watch design has a traditional appearance, with classic chronograph styling and a clean, two eye dial format. The 40mm case is constructed of 316L steel and coated with a “tough as nails” matte DLC finish. The overall shape is what you would expect, with a traditional shape and fairly thin, fixed bezel. The finishing of the case is nicely done and the lines of the case are well executed. As you will see from the photos throughout this review, the matte DLC finishing is evenly applied and it provides a great casual appearance to what I consider to be more of a “dressy” case design.

As you can see, the lines of the watch are very nice, with a gradual step down from its slightly raised sapphire crystal, down to the matte black fixed bezel and main case.

The photo below provides a closer look at the J80's matte DLC case, including the fixed bezel and lugs. The watch's sapphire crystal can also be seen, which has antireflective coating applied to reduce glare. The crystal sits slightly above the edge of the bezel, which adds another sight line and interest to the watch's profile.

The watch's screw-in 316L stainless steel case back has a circular brushed finish, with the Butler logo engraved into its center. The overall design in actually quite attractive and the design really pops out at you.

The J80's crown is nicely sized at 6.0mm, with the brand's logo engraved into its end. The crown are feature a matte finish and coin edge grips, which coordinates nicely with the watch's DLC case finish. The crown's teeth provide an excellent gripping surface, and easy to manipulate them while making adjustments.

One interesting aspect to this crown is that it actually screws down. This is not a very common feature for chronograph movements and speaks to the brand's commitment to keeping the case watertight.

In addition to the crown, the watch also features two chronograph pushers on the right side of the case. Like the case, they also have a black DLC coating, but have a brushed finish. The pushers control the mechanical chronograph start and reset functions for the Ronda Startech 5021.D movement.


In the spirit of the aviator styling of the J80, its dial is very legible and has a great black/white design. The dial is a matte black finish, with white painted logo, model name, indices and minute track. The two totalizer registers at the 3 o’clock and 9 o’clock positions are well proportioned and are also painted in the same white finish.

The main body of the dial is a matte black finish, with white painted logo, model name and indices. The two registers at the 3 o’clock and 9 o’clock positions are well proportioned and are also painted in the same white finish.

In addition to the main dial, the J80 also features a 24-hour index along the perimeter of the dial. This chapter ring is raised and provides a great resource for determining the "military time" at a quick glance.

As a guide for the various dial details and complications, the diagram below provides a great summary:

The J80 features custom baton style hands, with BGW9 luminous paint applied to their entire surface. They have matte finish, which provides a nice contrast to the watch’s black dial. The finish of the hands coordinates very well with the case finish as well as the overall traditional design of the watch.

The second hand on the watch is a pointer style, with a straight end. The second hand does not have any luminous paint applied.

The photos below provide a closer look at some of the details on the watch dial, such as:

· The Butler logo at the 12 o’clock position

· The date window positioned at the 6’oclock position.

· The dial’s raised 24-hour formatted chapter ring.

· The black matte dial and how it works nicely with the white details of the dial.

As you can see from the photos, the BGW9 luminous paint used on the dial and hands has a nice, crisp white tone, which provides a great contrast to the matte black watch dial. The lume lights and has a nice blue glow when fully charged. The lume is very strong and fades slowly over time. As you can see from the photos below, when it is fully charged it lights up like a torch.


The watch comes with a custom black strap. The strap is constructed out of a soft leather and has coordinating black stitching.

The strap does not taper and is 20mm from the watch lugs down to its ends. The lack of taper provides a more casual look for the watch as well as a more modern approach to what you would expect from this style of watch.

The strap comes fitted with a custom 316L stainless steel thumbnail style buckle. The buckle has the same DLC coating as the case and has a brushed finish applied.


The J80 features a Ronda Startech 5021.D chronograph movement. This is widely used and a very reliable movement, which is well regarded within the watch industry.

Ronda Startech 5021.D Chronograph

(Diagram of Movement)


For more information on the movement, please refer to the following links:


Wrist Shots:

For reference purposes, my wrist is 7.25 inches.

The watch measures 40.0mm in diameter and 49.0mm in length. With these dimensions, the watch is the perfect size for most adults. It wears very comfortably on the wrist and has a nice proportions when worn.


Overall impression and final thoughts:

Overall, the Butler J80 is an excellent watch, considering that you can purchase it for just over $400. The finishing is very nice and the DLC coating is excellently applied. I am a big fan of pilot/flieger style watches as well as dual register chronographs and this watch definitely delivers in both areas. The black finish gives the watch a more casual look, so the watch can be worn in many different situations. So, if you are in the market for a pilot style chronograph, the watch definitely provides a good for the price and should be seriously considered.

As I often say, no watch is perfect and there are always areas that could be improved or changed to accentuate the look of the watch. There are a features of the J80 that, I feel, could be addressed. These points are nitpicky, but warrant mention:

· I would have preferred the watch hands to be just a bit longer and wider. There really isn’t anything wrong with their current design, but this would help to fill out the dial more and make the watch a little easier to read.

· As the watch is currently designed, the caseback has a brushed stainless steel finish. I would have preferred it to be finished with a DLC coating, like the case. This would have helped it blend a little better into the watch. However, since there is a brushed stainless steel version also, I can understand the need to have a part that works with both models.

· The current design includes a date window at the 6 o’clock position, which currently has a fairly plain finish. It would be nice to have a white border around the window to accentuate the look of the dial as well as help the date complication stand out from the other white details of the dial. However, I love the use of the black date wheel with white numbers!

· The buckle has a few things that I would like added or changed.

o The first item is something that I would like modified. The tang on the buckle is fairly thick and it takes a little effort to get it through the strap holes. I would love to see the tang changed to be slightly thinner, to help alleviate this issue. As it is currently designed the buckle is certainly adequate, but his slight change will help make life a little easier as well as help to retain the look of the strap, without unnecessarily stretching out the holes.

o The second item is something that I would like added. The buckle currently has a fairly plain design. It would be nice if the Butler logo was engraved into its surface. That branding would add a bit of refinement to the buckle and give it a more refined appearance.

With all this being said, I think that this watch has a great design and would suggest it for somebody who is actively looking for a nicely priced casual watch!

Well, that concludes my review …Thanks for taking the time to read through my evaluation of this piece! I look forward to your comments

11,456 Posts
Discussion Starter · #2 ·
In addition to watches, Butler has also created a free “Time Flies” app. The app offers a wide variety of features, such as destination time and weather as well as aviation weather. The app also allows you to select different time zones as well as offer’s an option of setting your screen display to mimic the J80 chronograph dial on your phone.

For more information and downloading the app, here is a link to the Apple store à

11,456 Posts
Discussion Starter · #3 ·
For any of our members that are interested in purchasing one of Butler's watches, they are offering a 20% discount. The discount code for this is "Ed"

You may be wondering..."Why Ed?" Well, the story behind that code is that it refers to Ed Haeuser, who is a WIS like us (member of several forums), but has a taste for adventure. He is currently on a motorcycle journey starting from his home is Oklahoma and going all of the way down to Panama. In light of this trek, Butler has decided to turn Ed's journey into a charitable cause. They are donating $20 from each of their watch sales that include the "Ed" coupon code as well as donating 10 cents for every mile that Ed drives...pretty cool, huh!

If you want to see more about this journey and the Butler offer, please check it out on their Facebook page:

Here is a shot of Ed as well as another of the bike that he is taking along on this great adventure:


Long Time Member
8,308 Posts
The watch hands need to be longer. That's all.
A red tip on the second hand would be nice. (but that's just me)

Still a nice piece though.
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