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i read them all this morning. interesting read to say the least.

i like this line from the last article - "Years of study are required before fully understanding what goes into the value of a high-end luxury purchases ($20,000, and up, and way way up)"

even after reading those it still amazes me how high some of the prices are, regardless of the features or general history of the brand.
 

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Great articles, TV. They were quite informative. I would have to say he was spot on. I especially was intrigued by the pricing consistency concept. It seems that this is one of the most persistent complaints about Invicta. Who knows where the brand would be if they weren't quite so aggressive with their marketing and the steep discounting that takes place so quickly in the life cycle of the higher-profile Invicta products. You definitely do not see that with Tissot or Hamilton and both of these lines intersect with (at least the upper end of) Invicta's price point.

It was food for thought.

David
 
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