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The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust.
Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment.
http://www.usatoday.com/money/advertising/2010-01-28-mars-snickers-super-bowl-ad_N.htm
[flash=425,344]http://www.youtube.com/v/EjuXbYW6KmE&hl=en&fs=1[/flash]
The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust.
Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment.
http://www.usatoday.com/money/advertising/2010-01-28-mars-snickers-super-bowl-ad_N.htm
[flash=425,344]http://www.youtube.com/v/EjuXbYW6KmE&hl=en&fs=1[/flash]
