Never heard of them but found this and it sounds pretty acurate
Picard & Cie is one of the family of brands marketed out of Carrolton, Texas that includes Louis Bolle, S. U. G. and Rousseau. The webpage for each brand has a rambling story of some Swiss watch maker from the dim shadows of human memory. The focus is on the Swiss heritage of the brand's name to give the impression that it is a Swiss watch without actually stating so.
A few --- members have bought some of these brands at reasonable prices - usually under $100. They have generally been satisfied with the value at that price point.
The brands are almost always listed for auction at ubid.com.
This is good too:
THE ALWAYS AT MARKET COMPANY ACTUALLY MAKES THE FOLLOWING WATCH BRANDS FOUND ON UBID:
HEUER & LAMBELET (no longer produced)
PICARD & CIE
So I would say, check auctions and see what they are going for.