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Funny article. I agree that Tag will not be able to have a super successful smart watch, but it is nice that they have a trade in program for it.

In regards to the $15k tourbillion, I think it is a beautiful watch and it gives lesser income people a chance to own a watch that they can be proud of. Of course it is not going to take away sales from PP or the like. People that can afford $50k and up watches buy them for the name, uniqueness and an investment opportunity. A mid tier luxury watch will never be able to compete with that... and I do not think they are trying to.
 
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