Before the lume pics (which weren't very good due to the lousy photographer unfortunately), I would like to note that I can't take this Apple watch off my wrist. Its been on since I got it and I have no intention of putting any other watch on. Its just too nice, too functional, too cool, and too comfortable. Its also the king of lume (which I happen to love) and shines super nova brightly in daytime and night with just a flick of the wrist. I have the BGW9 clone color here but you can also change the colors of the lume to green, orange and yellow, I believe. Lots of cool options actually but I like the blue best. Pic #2 is the same watch as Pic #1 with its protection case on. It was also taken in lighting where you normally wouldn't get much if any lume brightness, btw (i.e., sitting outside in sunlight). How cool is that!