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Invicta Watches

Latin for "invincible," Invicta was founded in La Chaux-de-Fonds, Switzerland by Raphael Picard. Picard had the radical notion that Swiss timepieces could be offered at modest prices. In 1837, Invicta began handcrafting its first watches and for well over a century this diligent company created manual and automatic winding pieces of exceptional design construction. Like so many Swiss names of its day, the brand all but disappeared during the quartz invasion of the early 1970's.

In 1991 the descendants of the Invicta family re-established the brand, holding firm to Picard's founding principle. With rebellious zeal they quickly recognized that Invicta could provide the long ignored, sizeable segment of the watch buying public with unprecedented access to the fine Swiss quality they fervently sought at prices well within their reach. Still privately owned and operated, Invicta has powered forward with Picard's maverick spirit and the once small company has grown into a dynamic force worshipped by collectors but feared by the watch-making industry.

In early 2000, Invicta's non-conformist attitude worked its way into the design of the Lupah Swiss Chronograph. The Lupah became an overnight sensation coveted by collectors and fashionistas alike. Today the Lupah family has expanded to accommodate not only high demand but also to suit the varying taste and palette of both the ladies and the gents. With the introduction and subsequent success of the Lupah, Invicta began to broaden its horizons and introduce new models of varying capabilities, styles, sizes, and cutting-edge designs.

As Invicta's scope widened so did the company's watch making prowess with the development of its own movement calibers, the Technica Swiss Ebauche. In accordance with its growth, Invicta moved its key productions from Chiasso to its new facility in L'Abbeye, Switzerland. New complications were also achieved, as were advances in the company's renowned quality control process.

With such a spectacular burst onto the scene, the Invicta Watch Group sparked a movement turning the balance of power within the watch industry. Utilizing high-quality materials generally found only in high-priced brands, Invicta generated tremendous intrigue winning over enthusiasts and retailers while confounding competitors. From skeletonized movements to a unique gold layering technique to exceptional construction, Invicta has become one of the most technically capable watchmakers in the world.

What began with the blog Lupah has grown to encompass a range of models so diverse they demanded their own identities. Today the watches comprise 18 distinctive, compelling collections. The Invicta Pro Diver has rightly garnered a cult like status and favorites such as the Corduba, Russian Diver, and Force, to name but a few to dominate the market with incomparable daring and mastery.

Over the past several years, the Invicta Reserve Collection has upped the ante, for those discerning, dedicated collectors. These timepieces brightly shine and are appreciated in the finest of jewelry houses across many lands and oceans. The expert ability in creating luxury watches not only solidifies the absolute perfection of Invicta's craft but also cemented Invicta's place within every facet of watch making.

In re-inventing its past to accommodate the present, the Invicta Watch Group proudly offers one of the most vividly dynamic and accomplished collections on the market. And with each new introduction, Invicta proves time and again that you don't have to be privileged to enjoy the privilege of caliber and standards.
 

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