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Hublot Remembers Bruce Lee

(From: The New York Times) - January 17, 2016

By DAVID BELCHER


The Spirit of Big Bang for Bruce Lee.

Forty-two years after his death, Bruce Lee is still inspiring martial artists and movie fans across the globe, and Hublot has taken note.

To mark the 75th anniversary of the film star’s birth, the Swiss watchmaker has produced a limited edition of Bruce Lee watches as part of its Spirit of Big Bang series. An intricate dragon motif on the dial pays homage to Lee’s famous emblem, made iconic with “Enter the Dragon,” the martial arts film released just days after his death in 1973, at the age of 32. That film brought martial arts and washboard abs to the world and has inspired filmmakers including Quentin Tarantino and video games such as Mortal Kombat.

“Bruce Lee united the East and the West,” Ricardo Guadalupe, chief executive of Hublot, said by email. “He was one of the first Asian superstars, changing the perception of martial art across the whole world.”

Honoring Lee’s roots in Hong Kong, Hublot unveiled the watch in the presence of his widow and daughter at the November celebration of its new boutique in Ocean Terminal, the cruise terminal and shopping center in Hong Kong. The first of the 75 watches was auctioned in November for 270,000 Hong Kong dollars, or about $35,000, to benefit the Bruce Lee Foundation, which promotes martial arts education for children worldwide.

The watch, priced at about $30,000, is powered by a new self-winding chronograph system, HUB4700, with a 50-hour power reserve. Its tonneau case, and the dragon image, are etched in yellow on black microblasted ceramic. Yellow and black — Lee’s favorite colors — also adorn the strap of alligator leather sewn on natural rubber. The dial’s sapphire backside has a skeleton motif with “75” inscribed underneath an icon of Lee positioned midair in jeet kune do, the martial art he devised.

“Jeet Kune Do is not a classical kung fu but instead a mix of various techniques, methods and influences,” Mr. Guadalupe said. “This is the same as Hublot’s concept of combining different techniques and materials never before put together.”
 

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It completely fits Hublot's MO. They churn out 'special editions' like there's no tomorrow. But to me, instead of adding value or interest, it just makes me yawn. Big Bang, Bigger Bang, Ice Bang, Black Bang, and so on and so forth. All variations on the same theme. This exemplar must be targeted at a very special audience and kudos to Hublot for being able to do the retooling for yet another watch. There was a time I liked certain Big Bang models (not that this one is) but that is a long time ago. I'd rather buy an Audemars Piquet for that money, IF I had the money :D
 
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BRUCE LEE was a child actor who churned out 20 flix before 18 yo-

IP MAN was forced to expel BL from class when the other students discovered BL was 1/4 euro-

IP MAN taught BL privately-

IT is said that BRUCE LEE died from DIM MAK received in a tournament a few months prior to his DOD-

IP MAN (BL's situ) preferred simplicity-modesty-humility as being consistent with CONFUCIAN VALUES & THE DAO-

IP MAN taught the art of WING CHUN-
 

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Like the idea, but to this day have never found a Hublot that I did not find disgustingly tasteless looking. There are a few high end luxury brands (most WAY outside my means to purchase) that I have never understood the appeal. Pretty sure most interest in them is because they are flashy and super expensive and are only bought as status symbols.

Personal rules for me include not buying whiskey or watches that I have a hard time figuring out the pronunciation of the names :)
 
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