Back about 1970/71 I purchased my first Swiss Auto, a Bulova; I paid about a full months (soldiers) salary for it. The dang thing kept terrible time (maybe a min a day)? I soldiered on with it for about 7 years when I met my first quartz. That was the key, cheap and accurate. Quartz biggest failure (for me) were broken plastic straps - but quartz watches became so cheap I'd just trash the entire thing and buy another.
Eventually cell phones provided the time and I stopped wearing watches, but I'd leave the phone somewhere safe if I was performing physical work and then I'd not know the time. Then 2-3 years ago I discovered field watches and found a cheap / rugged Lorus field watch. I liked having this thing on me, so light and unobtrusive.
That first field watch set me towards a small army of others, as well as a ton of straps. Now I could mix/match things and my appreciation grew even more. Ooops, somewhere in there I found a beauty (auto dressy Seiko); she mesmerized me with her sparkle. I still think she's a beauty - but too fragile for my daily wear.
But I heard from y'all, the big pleasing names (but still rugged) so I chanced some; picking up a few from those name drops (Hammy field, Sinn Pilot, Tudor BB, Omega 300) and am slowly rotating thru them. Each has their charms so I'll be keeping them.
I stilll have my long dead Bulova. Service estimates started at $400 - nope/ cheaper to purchase something new.
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Bulova has been around for a very long time and is no slouch in the watch industry. That watch you have there is a real looker and in my opinion worth servicing. You can walk down a mall here in Santa Monica promenade a well-to-do area and every other person is wearing a nice watch and is wearing those brands you mentioned but how many will be wearing that Bulova?