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Well, relative and general at any rate.

Has anyone set out to compile a comparative ranking of brands in recent memory? Nothing iron clad since every brand has a scale or range but a good rule of thumb to use as a guide.

And it would have to be at least a two scale list. One scale for retail price and one scale for resell value. Perhaps a third scale for reputation/owner satisfaction, price notwithstanding. Then a person can determine his own preference of desirability indicators.

For instance(just as a SWAG):

Citizen:

Quartz(battery):

Retail range: $175-$500 Resell value $25-250

Eco Drive:

Retail range: $250-$700...Resell value $50-500.

Or:

"Retail range:

Timex - $40-100
Relic/Fossil - $100-250



Resell value:

Timex - $25-75
Relic/Fossil - $25-100"

Etc.

I have had Citizens for several years. They EARNED my loyalty. But now I'm working towards a collection. Tag, Tissot, Maurice Lacroix, Jean Richard, and looking forward to Breitling and Omega. But along the ay I am looking at a lot of nice looking watches. But I have no idea where to place them in the "Pantheon". A structured raking system would be fantastic.

Thoughts or suggestions would be welcome. Or starting the nucleus of such a system would be even more welcome.

Thanks.
 

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Kinda of like a kelly Blue book for watches?

Interesting. Typically Watchrecon, eBay and such can give you examples of prices, but, like with automobiles, the condition can play a huge factor in the selling price.
 
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Watch values are like cars.. they can fluctuate over time. Based on supply and demand.



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Value is so hard to quantify
Some brands just get no love if not heavily promoted

Try buying quality movements in brands not replicated by Chinese or ...
 

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Strangely resale value and liquidity don't always equal quality


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I agree.

The value of something you are selling (preowned) is exactly what you can get for it.
 
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