I'd been watching this brand on the Ashford site for a while, my wife saw me looking at this particular model and made it a "stocking stuffer" for my Christmas enjoyment. Never really heard of the brand (outside of Ashford and eBay), but I liked the looks of this one and the build quality appears to be excellent for the money (this particular model was on sale for around $200 - a significant reduction from the MSRP that I'm sure no one ever paid
I gotta say that I'm impressed with this watch. Sapphire glass, Swiss made with a Ronda Startech quartz movement, quality rubber strap and very nice deployant clasp.
Take a look.