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The Geneva watch salon will be replaced with an online event as the Swiss watchmaking industry tries to make the best of what probably will be the worst year in the modern history of watchmaking.

On Saturday, a site will open up to consumers, retailers and media, showcasing new products from 30 brands, including Panerai and Vacheron Constantin, organizer Fondation de la Haute Horlogerie said in a statement Monday.

Swiss watch exports may drop a record 25% this year in one of the best-case scenarios, Vontobel analyst Rene Weber has estimated. The internet is the last resort for luxury watchmakers, which are struggling to hawk their wares in an industry based on face-to-face communication and checking how well a timpieces fits on one’s wrist.

The show on Let’s connect to Watches & Wonders will consist mostly of Geneva-based Richemont’s brands, such as Cartier and IWC Schaffhausen, plus rival watchmakers Hermes and MB&F.

Source: Cartier, Hermes Replace Geneva Watch Fair With Online Event
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