An interesting read:
www.watchpro.com
One thing I do know, contrary to many businesses, the Swiss do not increase production if their product is a hit, they simply raise the price.

CORDER'S COLUMN: Rolex is no longer a retail brand
When the public cannot simply walk into a shop and walk out with a Rolex, it has stopped being a retail brand.
One thing I do know, contrary to many businesses, the Swiss do not increase production if their product is a hit, they simply raise the price.