Thailand has a large watch enthusiast community, including its own Seiko fan club, Rolex fan club, Radio, Mido, and Maurice Lacroix fan clubs. Seiko has responded by creating limited edition watches to honor the King of Thailand and created limited editions to represent each of the different Thai provinces, and versions of the Seiko Monster in different colors for the Thai market only. Maurice Lacroix just came out with a limited edition for the Thai market using a special dial color that represents the Thai people. While I am not fond of the dial color my wife would enjoy it. By the way, it is similar but not exactly to the same color as Thailand National Airlines Thai Airways.