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60's Bucherer

1301 Views 6 Replies 4 Participants Last post by  Voyager
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My Father bought this on a business trip to Switzerland, I'm guessing 1967 time frame. It's the watch that sparked my interest in watches. As a kid I was struck by how thin it was and the notion it could self wind itself. Up until then I thought all watches had to be hand wound. I also remember my Dad talking about Switzerland. It was my first introduction to Geneva, Basel and Lucerne. It fascinated me and although I've seen much of the world, I've never been to Switzerland. I hope to go there one day. I also should restore this watch.





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Just replacing the crystal will make a noticeable difference
I bet you’re right about that. These were considered tourist watches in Switzerland. However they were well made and as you can see it’s Chronometer grade. I don’t know who made the movement, it could one of many..but it’s for sure Swiss and I’ve read Bucherer may have used Rolex movements in their higher end models , because of their close partnership with Rolex.
If I'm correct Bucherer are a large Swiss watch dealer. The only Rolex connection I know of is that they had Rolex branded teaspoons made to give away to customers. I have one of those. This is a watch to have restored and to be worn with pride! Very Sixties 'Mad Men' indeed.
Well, I’m not so sure about that. All you have to do is read the ‘About Us’ page on Bucherer.com. I don’t know why you find it a stretch, since it’s sister company Carl F. Bucherer makes there own watches at $5000-$30,000 dollars. Carl F. and Hans Wilsdorf were best buds when Rolex was a fledgling company. Correction: Ernst Bucherer
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