Mike i DON'T think you are doing anything wrong to be honest. Even with my new crazy box I posted about from Skymall the SAN III sit so high and the rubber band keeps it sitting higher versus collapsing a little around the pillow like the metal bracelets so. I literally tighten the rubber band to it's last setting and it does not hit the top cover on the top or bottom.I got the same box from amazon. I find that the larger watches are really hard to fit. I have three SAN III on rubber straps and on top shelf they seem to hit the lid. Am I doing something wrong??