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manufactures retail pricing is a farce.
i assumed everyone knows that??
this does not apply just to watches, but to almost any retail product. the manufacturer has to put some price on the item so they typically put as high as they can get away with fully knowing that the retailers will them discount, run sales, coupons, etc etc etc.

on watches this has always been way out of wack and remember - it applies to many/most brands. i purchased a citizen (very well known brand) 2 months ago at a national retailer and i received 30% off the msrp. plus an additional percentage off that they were offering on all watches "that weekend only". no different then what shopnbc does or any retailer does when selling.
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