Watch packaging - rather pay for the watch or the packaging? - Watch Freeks


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Old 04-25-2015, 10:17 PM   #1 (permalink)
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Default Watch packaging - rather pay for the watch or the packaging?

Hi All,

After purchasing my fair share of micro-brand watches, I've acquired a collection of fancy waterproof cases and tubes the watches came packaged in. I've always thought this was neat.

Have we come to expect it now?

Considering the cost of everything that arrives adds to the overall cost of the purchase, would you be happy with a less fancy shipping container if it meant the quality of the watch was increased?

Would you buy a micro-brand watch if it was shipped in a standard watch box (eg. a basic Seiko 5 box) or a sturdy, reusable cardboard tube, or have we come to equate the fancy container with a quality product?

Thanks, and have a great weekend,

Shane
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Old 04-25-2015, 11:15 PM   #2 (permalink)
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Tempest watches asked that one time and I am one of the ones that voted for simpler package to lower the cost for customers. You'll see the difference between the Viking and Commodore packaging if you google images of both.

It's also more convenient to ship for less cost of shipping for the manufacturer as well as for us, if we happen to not love it and want to sell it.

Might be a different feeling for me if it was a super expensive piece, then it makes sense to have an box and presentation. But I'm not a customer of those elite brands. Just microbrands for me, for now.
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Old 04-26-2015, 05:26 AM   #3 (permalink)
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Tempest watches asked that one time and I am one of the ones that voted for simpler package to lower the cost for customers. You'll see the difference between the Viking and Commodore packaging if you google images of both.

It's also more convenient to ship for less cost of shipping for the manufacturer as well as for us, if we happen to not love it and want to sell it.

Might be a different feeling for me if it was a super expensive piece, then it makes sense to have an box and presentation. But I'm not a customer of those elite brands. Just microbrands for me, for now.
+1 lower cost packaging for lower cost tool
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Old 04-26-2015, 06:54 AM   #4 (permalink)
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I find most of the watch packaging to be a waste of money for me. They end up in storage until I sell or trade the watch. I have no need for the tubes or waterproof cases. The exception would be a nice travel case that holds two or more watches. That is something I might actual get some use out of. I would prefer an extra strap or bracelet, spare bezel, spring bar tool, or just a reduction in the cost of the watch. The packaging does nothing for me.
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Old 04-26-2015, 08:19 AM   #5 (permalink)
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Default Watch packaging

I'm surprised my last two orders from Amazon arrived in good shape, only one or two small air bags in a cardboard outer. Would it really cost much more to add a little more packing?
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Old 04-26-2015, 08:29 AM   #6 (permalink)
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Just the watch, less on package presentation.
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Old 04-26-2015, 09:41 AM   #7 (permalink)
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I find the packaging of a watch is very unique and adds to the overall unboxing experience.

Even though I do not keep my watches in the box they came in, I use to, it's always nice to have a semi decent watch box upon delivery.

Take Steinhart for example. Nothing too crazy on their packaging. It is nice and elegant. Not too fancy but does the trick.

If no box, or extreme minimal box was done in exchange to reduce the cost of the watch, I don't know. I do like a watch box and a semi nice one to come with my product.
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Old 04-26-2015, 10:11 AM   #8 (permalink)
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Quote:
Originally Posted by Spaceview View Post
I find most of the watch packaging to be a waste of money for me. They end up in storage until I sell or trade the watch. I have no need for the tubes or waterproof cases. The exception would be a nice travel case that holds two or more watches. That is something I might actual get some use out of. I would prefer an extra strap or bracelet, spare bezel, spring bar tool, or just a reduction in the cost of the watch. The packaging does nothing for me.
+1 couldn't agree more.
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Old 04-26-2015, 10:56 AM   #9 (permalink)
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The only reason I like the tubes or cases is if you are buying online, and it's coming from Hong Kong or Europe etc because I know it's going to be well protected in shipping


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Old 04-26-2015, 04:53 PM   #10 (permalink)
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The worst, and the best packaging for a watch, was the over sized wooden display box my Longines Legend Diver came in.

Impressive, that is until you realize how much room it takes up in the closet, and how much it would cost to ship if you flipped the watch.





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Old 04-26-2015, 05:00 PM   #11 (permalink)
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First, if we get plainer & less packaging, does that mean will pay less overall?
I seriously doubt it.
Secondly, consumers have come to expect something "on par" with the item of purchase. One exception I know of, or that comes to mind now, is Rolex. I think the box one comes in is quite poor & cheap IMO. I have received much better packaging from Omega, Zenith, Citizen, Hamilton & Longenes. I could go on.

For me, it is a small part, but part of the experience.

Lastly, S.M.B., post an introduction! Tell us a bit about your fascination about watches!
Post some fotos if you wish!!

Welcome from Ontario, Canada.
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Old 04-26-2015, 06:57 PM   #12 (permalink)
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A very, very good thread starter! I've thought about this quite often. But that plastic tube or (semi) Peli cases represent only a fraction of the total costs. I agree that after ordering 3 or more watches them cases become superfluous and just add to the overall costs. But omitting them would only knock-off just 5 bucks. Moving to more high-end watches, what do those customers expect? Panerai goes for pear wood boxes. Omitting them could knock-off 30 bucks of the price. Not interesting, considering the overall sticker price.
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Old 04-26-2015, 07:13 PM   #13 (permalink)
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If it's $100 in savings on packaging. Sure I agree. Get rid of it. But if it's like $15-30 in savings we are talking about, forget it. Give me the box.
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Old 04-26-2015, 07:36 PM   #14 (permalink)
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Shane, nice to meet you and welcome to Watch Freeks.

Question for you - are you directly involved in a brand or new brand you are working on? Reason I ask is it seems that for a first post on a forum your question is very targeted and sounds like a question that is specifically looking for responses for research purposes.

IF you are associated with a new/existing brand I would love to know which one so the Watch Freeks members can learn more and possible see what you are working on.

If not, welcome again and I look forward to reading your posts on the site.
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Old 04-26-2015, 08:02 PM   #15 (permalink)
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Put the money in the watch. I don't need a fancy box.
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Old 04-26-2015, 08:20 PM   #16 (permalink)
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The fancy packaging is great when opening up something that you just received.
After that, it doesn't mean much.

Give me a well padded generic box, and save me a little money on the watch.

And welcome to the forum.
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Old 04-27-2015, 12:27 AM   #17 (permalink)
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OP here.

Hi everyone, and thanks for all the great feedback. Yes, you are correct. I have been doing research across several forums. I am preparing a business plan for a new micro-brand (details of the first model and design team to be announced here soon I hope). At the micro-brand level, at least with the numbers/quotes I've been receiving, every choice is important. For example, a larger container would cost more to purchase and ship (and remember it has to be shipped to us first too), and that money could be put toward an additional strap and buckle (much less expensive to ship and more useful in my opinion). In fact, the larger container and additional shipping cost can account for almost half the cost of adding a bracelet option to the watch (that sounds confusing, sorry). I can certainly say that I take my hat off to those successful micro-brands out there. If you didn't love it, you wouldn't do it.

I'm excited about posting the pictures of our first model, and hopefully getting the feedback that will help make it a keeper.

Shane
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