Need Help Identifying Birks Eterna-Matic - Watch Freeks


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Old 06-13-2017, 07:32 AM   #1 (permalink)
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Default Need Help Identifying Birks Eterna-Matic

Hi - I inherited my Dad's Birks Eterna-Matiuc watch and am looking to identify the model. I can't find a picture anywhere of this particular model that might help me. On the rear case it has a serial number 4236305 which I believe indicates that it was made in 1958. Can anyone help? Does anyone have an idea of the value of this watch? The watch works well, and winds automatically. I think it could use a cleaning on the inside, but seems in very good condition for it's age. I don't know if this is the original wrist strap or not, but it may be as it matches the watch design very well.Thank you all very much!

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Old 06-13-2017, 01:18 PM   #2 (permalink)
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Don't know what "Birks" means, but the watch is an Eterna, even has the five dot Eterna logo on the dial. The dots represent the ball bearings Eterna put into their automatic watches to ease the spin of the rotor.

Google some Eterna vintage watch sites and see if they can help you.

Check out the logo on my current Eterna wrist watch, same as the one from your Dad.

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Old 06-13-2017, 02:27 PM   #3 (permalink)
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Default BIrks Eterna Branding

Thank you very much for your help. "Birks" is the name of the Jewelry Store here in Canada that I believe had sole rights to sell the Eterna brand, at least during the time period in question. I have been through a number of Eterna-realated sites that I found using Google, and find a number of watches that come reasonably close, but none of them have all 12 numbers around the face. Most have the "1", "3", "6", and "9" only, with other markings for the other hours.
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Old 06-13-2017, 04:00 PM   #4 (permalink)
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Welcome to our fine forum. The use of Roman numerals on the dial could just mean that Birks used a bespoke dial on this particular model. But with my untrained eye and from your pictures I wouldn't say the watch is in very good condition. The band is a later addition (Fix-O-Flex) and it even looks like someone bent the lugs to narrow the width. The dial looks a bit mouldy as well. A quick search shows that 18K exemplars in very good nick (but without the Brinks logo) fetch around US$ 450 to US$ 800. But to me an heirloom is just that and the perceived monetary value the least bit important. I would have it restored and wear it with pride. A nice, dark brown lizard strap would complement it very well!
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Old 06-14-2017, 06:53 AM   #5 (permalink)
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Default Birks Eterna Matic

Thank you for the welcome and for your observations regarding my Dad's watch. On inspection I think you are right regarding the slight moldiness and I'm happy to now understand about the band, that's very helpful! Neither my brother nor I really wear watches and so we were hoping that we might be able to sell it to someone who would either get some use from it or add it to a collection if it was worthy of that. From what I understand now though it really has little or no value other than sentimental and so we will have to decide what to do now. Once again I appreciate your help!
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